Senior Vice President, Chief Marketing Officer, DeVry Education Group
Fernando Lau was appointed Senior Vice President, Chief Marketing Officer for DeVry Education Group in 2016, with responsibility for leading marketing initiatives, building brand reputation and improving the student experience.†
Lau joined DeVry Education of Brazil in 2010 as Vice President of Marketing and Admissions. During his tenure, he also held roles within Student and Career Services, Business-to-Business and Communications, where he was responsible for increasing leads through institutional marketing, growing revenue through the admissions process and improving student satisfaction and persistence.†
Before joining DeVry Group, Lau led the Trade Marketing departments of Motorola and Nokia in Brazil. In these roles he was responsible for implementing the sales strategy. Before that, Lau served as Trade Marketing Manager for dressings, which included the Hellmannís brand, for Unilever Brazil.
Lau holds a masterís in business from Fundação Dom Cabral and a business degree in marketing, economics and finance from Fundação Getúlio Vargas (EAESP-FGV). He also holds a postgraduate certificate in marketing from Fundação Getúlio Vargas (EAESP-FGV).